How Nigeria’s Babymigo is improving access to maternal health information to save lives

Nigerian startup Babymigo provides expectant mothers and parents with access to expert-led health information and hyperlocal childcare via text, app and web with the aim of empowering parents across the world. Africa the means to raise healthy families and reduce preventable maternal and child mortality.

Formed in 2018 by Kemi Olawoye and Adeloye Olanrewaju, Babymigo allows users to ask questions and get answers quickly, from other users and from approved doctors. It also supports chat features, allowing users to interact directly with experts in the field.

Additionally, users can access over 20 community groups specific to areas of interest, filter specific discussions, and search for users or moms in a particular age group or location. Additionally, the platform allows users to make reservations to attend various pregnancy events and classes.

“We also offer a range of products for moms, including Mamacare, a maternity care plan; Bloomcare, a digital clinic for family and women’s health; and Classes by Babymigo, for new parents to prepare for labour, birth, newborn care and parenthood,” Olawoye told Disrupt Africa.

Every day, around 830 women die from preventable causes related to pregnancy and childbirth, 99% of whom come from developing countries like Nigeria, where lack of education is as much a cause of this problem as poor care. health.

“Our platform targets women at different stages of their pregnancy and parenting journey to empower, equip and provide them with tools and resources that improve maternal and child health outcomes,” Olawoye said.

Uptake so far has been impressive. Babymigo currently has over 200,000 users and has reached over 1 million parents since its inception. The startup, which monetizes through advertising as well as the direct-to-consumer services mentioned above, intends to expand to other African countries.

“We have raised our pre-seed and have been recognized by the Google Black Founders Fund for Africa, the Google Launchpad Accelerator Africa program, the US State Department’s GIST Outstanding Women Entrepreneur Award, and the AXA FemTech Accelerator program, among others “, says Olawoye.

Comments are closed.